Dreaming of a sun-soaked Christmas? In Tenerife South, the festive season comes with ocean views, golden sunsets, and your own heated pool. While the rest of Europe wraps up in scarves, you’ll be unwrapping sunshine in Los Gigantes — where luxury apartments, peaceful marina views, and 24°C days make December feel like July.

Airbnb or Booking might feel like the go-to places for travelers and owners, but more people are skipping the middleman in favor of direct bookings. In this guide, we explore why — and how both sides can win.